The Mercury Ville @ Chidlom presenting “Foodie Ville” (March 2023)

The Mercury Ville @ Chidlom, owned by Thailand Prime Property Freehold and Leasehold Real Estate Investment Trust (TPRIME) and managed by SCCP REIT Company Limited, presents the “FOODIE VILLE” event running from March 13 – 24, 2023. The event aims to enhance the mall’s public perception as a leading food destination and to boost its traffic through events gathering the famous street food and dessert shops, while also meeting the urban lifestyle of both residents and workers in the Chidlom area and nearby locations.

Mr. Sukawat Pavasant (center), Head of Marketing & Business Development Department of SCCP REIT Company Limited, talks about the event’s initiative that “after the COVID-19 situation has eased along with the more relaxed measures, it shows a good sign for the entrepreneurs segment and for the retail business. In the first quarter of 2023, we have launched a campaign to revive the atmosphere and liveliness of the Chidlom area, which has been absent for several years. With promotional activities in the form of pop-up stores that gather famous restaurants and bakeries from all over Bangkok in one place at Chidlom, this aims to attract the attention of working-age groups and residents in the surrounding area and to reinforce the image of the shopping center as a meeting point for restaurants and various other service groups that fully cater to the urban lifestyle.”

Participating the event are Yoo Dee Mee Suk Mango Sticky Rice, Qool, A Délie Tea, พี่เขียวข้าวเหนียวห่อ, Hungry Tiger, SO DOUGH, Oppa Kao-Lee, ING TEAHOUSE, G.J.Lecker, MIDNIGHT A COCOA, Saku Saku, Kanom, MAORI, King Croffle, Mahouse café, LaLune Macaron & Pastries, Stupid Fries, MAMA Station, ขาหมูงามวงศ์วาน, ทะเลดอง 20 บาท, กุยช่ายสะพานหัน, เฮงหอยทอดชาวเล and The ต้มยำแห้ง @ตำกะเตี๋ยว.

Chanapa Yueakngoen (Left), Assistant Manager of Marketing & Business Development Department of SCCP REIT Company Limited added that “This is the second time we’ve held the event due to the positive response received from the previous event held in September last year. We selected popular, quality, and standardized food and sweets shops according to our criteria. We are trying to rotate and introduce new shops to participate in each event to provide variety and stimulate the image of the shopping center as a meeting point for hanging out, eating, drinking coffee, reading books, and being a street food destination full of quality and continuous change in the heart of the Bangkok.”

The “FOODIE VILLE” is scheduled to be held for another three times this year in June, August, and November. Participants will benefit from brand-new market concepts as well as exclusive privileges.

Mr. Sukawat concluded that the “FOODIE VILLE” activity was a successful campaign that helped generate fervor and increase purchases. This marketing strategy aims to generate more public engagement and awareness towards the mall as being a commercial hub housing leading restaurants and services that cater to the demands of residents and office workers in all age groups. Being located in the prime CBD location at Chidlom intersection with the skywalk linkage to the BTS Childlom station and a key strategic point for Grade A office buildings, The Mercury Ville @ Chidlom is guaranteed with the potential to expand the customer base and further develop activities, products, and services that provide the utmost benefit for both tenants and shoppers.